Yes Banks announces ‘Yes Private Prime Crdit Card’ for HNWIs – ET BFSI

YES BANK has launched Yes Private Prime Credit Card for India’s affluent and ultra HNIs. The product is thoughtfully curated to provide a differentiated offering with global privileges and experiences across Travel, Lifestyle, Hospitality, Dining, Entertainment and Wellness, among others. Rajanish Prabhu, Head – Credit Cards and Merchant Acquisition, YES BANK, said, “The new Yes Private Prime credit card is in line with our strategy to deliver premium and exclusive services to our valued customers. With this card, we continue to strengthen our card proposition to the affluent segment, giving them global access to differentiated services and experiences. We are confident that the extensive rewards and benefits bundled with this card will appeal to this segment.”

Available on the Mastercard World Elite platform – focused on ultra HNI consumers, offering exclusive concierge service, features and benefits that uniquely appeal to affluent cardholders. This strictly by-invitation-only lifestyle Credit Card, provides unique Customer Value Proposition along with a host of experiences.

Porush Singh, Division President, South Asia, Mastercard, said, “Mastercard is pleased to partner with YES BANK for the launch of the Mastercard World Elite- Yes Private Prime credit card. India has more than 700,000 millionaires, and the number is growing by 12-13% every year. These High-Net-Worth-Individuals (HNWIs) exhibit an increasing demand for services, experiences, and differentiated products. Mastercard is committed to bringing customized experiences to this elite, affluent segment.”