Yes Bank, Salesforce join hands to amplify customer experience – ET BFSI


Yes Bank has collaborated with Salesforce to build a next generation technology platform to power the retail lending business, in line with the lender’s strategy to further scale up its retails assets portfolio. This collaboration aims to engage customers with a unified experience and drive aggressive retail led growth for the Bank. Yes Bank is among the first banks in India to move to Salesforce for Loan origination and processing.

Prashant Kumar, MD & CEO, YES BANK, said, “We look forward to driving further innovations through the Salesforce ecosystem that will benefit our customers, thereby accelerating the Bank’s growth journey towards doubling retail and SME business by December, 2023. The collaboration reflects our commitment to further scale-up our digital and technology capabilities to deliver a personalized and secure customer experience. By bringing together our potential synergies, we now have a clear path ahead to create innovative new experiences for customers, partners, and employees.”

The deployment of the Salesforce Loan Origination System for retail banking will enable the bank to provide personalised solutions and connected banking experiences for consumers across segments. It will bolster the bank’s capacity to process higher volumes of loan applications through enhanced automations and progressive API integrations. The platform will also enhance collaborative innovation within the Bank, providing the Bank’s employees from relationship managers to loan disbursement officers and risk managers, with a unified view of their customer’s portfolio and improved agility in offering customised digital solutions.

Arundhati Bhattacharya, CEO and Chairperson, Salesforce India, said, “The new normal has reinforced the importance of the customer and businesses need to focus on long-term relationships ensuring customer wellness. From creating back-office efficiencies to powering personalized end-user experiences, we look forward to a fulfilling association with YES BANK.”

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