RBL Bank & ICICI Prudential Life tie-up for bancassurance partnership – ET BFSI

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The bancassurance partnership between RBL Bank and ICICI Prudential Life Insurance gives access to ICICI Prudential Life across 398 branches in 28 states to distribute the insurer’s protection and saving products. The banca tie-up will enable 8.7 million customers of RBL bank to access and purchase life insurance products of the ICICI Prudential Life Insurance.

Vishwavir Ahuja, MD and CEO, RBL Bank said, “We are happy to partner with ICICI Prudential Life and are confident that this strategic alliance will accelerate value creation for both our organisations. As a bank, we are constantly focused on serving the evolving needs of our customers and ensuring that they have a holistic service experience. This collaboration empowers our customers to choose from a comprehensive suite of products and plan for a financially secure future. With our strong distribution reach and digital platforms, we will be able to offer these products instantly to all our customer segments across India.”

N S Kannan, Managing Director & CEO, ICICI Prudential Life Insurance said, “We are delighted to partner with RBL Bank, and this mutually beneficial tie up will further deepen our multi-channel distribution footprint in the country. Besides the common philosophy of customer-centricity, both partners have been leveraging technology to provide customers a seamless digital fulfilment journey and superior customer experience. There is a growing awareness among consumers about protection and the need to financially secure self and family following the pandemic. We believe our array of protection and long-term savings products will complement RBL Bank’s offerings and enable their customers to develop a robust financial plan.”

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