Equitas SFB brings in banking, financial investments under one roof via 3-in-1 account launch – ET BFSI

Equitas Small Finance Bank has launched a 3-in-1 account on Thursday in order to widen its product offerings. It allows the bank customers to invest in a wide variety of financial products. A 3-in1 account (savings + trading + demat) is a convenient option that helps the customers to keep all their banking and financial investments under one umbrella entity. The bank provides stock broking and demat services through referral arrangements with brokerage firms for trading and depository services. These arrangements enable Equitas Savings Bank customers to invest funds across the investment products using a single platform.

Murali Vaidyanathan, President & Country Head- Branch Banking, Liabilities, Product & Wealth, Equitas Small Finance Bank Limited, said, “This product allows customers a secure seamless and convenient way to invest in their choice of investment instruments including equity, FDs, govt securities and mutual fund products. Customers can transfer money seamlessly between their bank account when they have a 3-in-1 account with us. We want to give our customers an enriching banking experience through our savings products suite” he added.

The financial products offered through the 3-in-1 account includes direct equity and F&O trading, MF investment across all AMCs, ETFs, corporate FDs, corporate bonds, govt bonds, insurance products, National Pension Scheme (NPS) and initial public offerings (IPOs).